In Marketing 101, we’re taught about the “4 P’s”, product, price, place and promotion and, that every successful business is solving a problem for its target market. So, when the opportunity to open a candle making supply store arose late in 2020, although it was something I wanted for the better part of several years, the big questions were “who is my target market” and “what problem am I solving?”.
I don’t think there’s much argument in the statement that small business is the backbone of the economy in the United States. It accounts for nearl...
In Marketing 101, we’re taught about the “4 P’s”, product, price, place and promotion and, that every successful business is solving a problem for its target market. So, when the opportunity to open a candle making supply store arose late in 2020, although it was something I wanted for the better part of several years, the big questions were “who is my target market” and “what problem am I solving?”.
