Fifteen years ago, when I started making my own candles, there weren’t a lot of online resources. Today, Google searching “how to start a candle business” will yield about 70 MILLION results (not a typo). Readers, meet number 70 million and one! Hey, I get it, folks just want to get that side hustle rolling and don’t have time for 70 articles, never mind 70,000,001. I feel confident that this article will provide anyone, who wants to start a candle business, the knowledge for a solid foundation.
In Marketing 101, we’re taught about the “4 P’s”, product, price, place and promotion and, that every successful business is solving a problem for its target market. So, when the opportunity to open a candle making supply store arose late in 2020, although it was something I wanted for the better part of several years, the big questions were “who is my target market” and “what problem am I solving?”.
Fifteen years ago, when I started making my own candles, there weren’t a lot of online resources. Today, Google searching “how to start a candle business” will yield about 70 MILLION results (not a typo). Readers, meet number 70 million and one! Hey, I get it, folks just want to get that side hustle rolling and don’t have time for 70 articles, never mind 70,000,001. I feel confident that this article will provide anyone, who wants to start a candle business, the knowledge for a solid foundation.
There was a time that candles were only used as a source of light. No electricity, no solar power, no battery-operated flashlights to light the way...
I don’t think there’s much argument in the statement that small business is the backbone of the economy in the United States. It accounts for nearl...
In Marketing 101, we’re taught about the “4 P’s”, product, price, place and promotion and, that every successful business is solving a problem for its target market. So, when the opportunity to open a candle making supply store arose late in 2020, although it was something I wanted for the better part of several years, the big questions were “who is my target market” and “what problem am I solving?”.
